INTRODUCING 'FIRST GATE' DROP

STAY RUTTED

Built for Dirt

Made for Life

Adrenaline

MOTION THAT DEFIES LIMITS

We dominate the Dirt.

Our apparel is engineered to stay sharp, whether you are going for a stroll or pushing the redline. From the street to the stunt, gear up for the revolution.

Be the first out the gate.

GRAB THE MERCH
RUTTED UP Hoodie
RUTTED UP T Shirt
RUTTED UP beanie
RUTTED UP beanie
RUTTED UP youth Hoodie

RUTTED UP: THE AFTER-RIDE ESSENTIALS

You can’t spend every hour on the bike. The Rutted Up collection is built for the time between rides. Premium tees that breathe, heavyweight hoodies for the cooler evenings, and beanies made for early starts, late nights, and life in the shed. This is the off-bike uniform for those who live and breathe dirt.

SHOP THE IDENTITY

Slideshow

DEEP RUTS COLLECTION OUT NOW

The DEEP RUTS Collection is made for those who live for the outdoors.

Whether you're on two wheels or four this range is built for dirt, Adventure and the lifestyle that comes with it

For riders 4x4 enthusiasts and everyone in between who'd rather be out there than anywhere else

SHOP COLLECTION
Product mockup

RUTTED UP

Built for Dirt.
RUTTED UP was created for people who spend their weekends at the track and their weekdays in the workshop
Designed in New Zealand
Built to be worn
Made to stay rutted
Shop Rutted Up